Page 404 of the error can have a negative impact on your audience and on the search engines rankings during the SEO campaign site. Obviously, we the website owners are interested in keeping our guests on our resources and however we too agree that the default 404 page is not too attractive.

Let’s try to summarize 10 basic rules for creating a page error 404 correctly and efficiently.

1. Tell visitors that the page they are looking for does not exist. Above all, be honest with your visitors and tell them that the page they wanted does not exist. This can be done with a simple phrase “page not found”.
2. A link to the home page must be a good idea: Visitors should easily find a link to the homepage of the site. First of all it is preferable that the logo on each page should link on the home page, because users are accustomed to, and use it intuitively. If the idea with the logo cannot be achieved, allow time to place a highlighted link.
3. Use the model of the site for the design of the 404 error page: The design of the 404 error page should not be different from the other pages of your site. That way you show your visitor that you care about them.
4. Remember the search field… This is necessary to give visitors the opportunity to try to find a hot desired page by entering titles of the articles.
5. Interested visitors with a list of the most popular publications. On top it shows the most interesting materials and readings of your site. The visitor will notice them and probably inevitably take interest in something. As a result, the visitor will remain glad as he found interesting and useful content and you have been able to attract and retain the visitors on the site.
6. Sheets help, FAQ (Frequently Asked Questions) and guides on the site: Does your website contain fact sheets which can help the user contact fell into an embarrassing situation during his visit? If your site has a complicated structure, and if Google Analytics shows that the 404 error page is the page for most of the site, it is the time to think that maybe you have reason to create a help page.
7. Do not overload visitors with links: Many webmasters who want to help lost visitors tends to place lots of links to other pages on the page 404. Hence force them instead of helping visitors. It is reasonable to propose them 10-15 most important links. It certainly will be enough to find what interests them.
8. No advertising: We recommend don’t placing advertising on the page of the 404 error, since its essential purpose is to help visitors navigate your site and not give you the opportunity to grab some bucks from them.
9. No redirections: lot of webmasters make redirections to the home page, which is certainly a wrong practice. It’s not useful, you can inform the visitor the page is not here anymore.
10. Give the opportunity to share with you the 404 error: If 404 errors are becoming common place on your site and you cannot identify them in time, ask your users for help.

1. A WordPress blog can be a good alternative when you have a Flash website. A Flash website is very bad for SEO. so it could be relevant for those who want to have a Flash website to have a blog with contentthat can be indexed by search engines.
2. A blog has the “long tail”‘s effect. The broad content of the blog will be found through queries with very little traffic, but the sum of those small queries will eventually provide a decent traffic.
3. A blog allows you to increase the number of pages in a domain. More a website has a big number of pages, the more it seems a website with good reputation for Google.
4. A blog on WordPress is very good for search engines. This is the main reason why our company has specialized in building site (or blog) with WordPress. Google itself recommends WordPress for the quality of its code.
5. A blog has regulars news, so a website often up to date with frequent updates, which is a good thing for search engines like Google news.
6. The blog attracts more traffic on the domain than the website alone, which increases even more the trafic from SEO (more traffic a site has, the more is considered high quality, more ranking go up).
7. More opportunities to make good internal links with optimized content …
8. A blog provide the possibility to easily open the doors of Twitter and Facebook, two other major media. Each blog post can be sent easily on Facebook and Twitter so you kill 3 birds with one stone.
9. WordPress has many plugins specifically dedicated to improve SEO and getting traffic more easily.
10. Whether for internal or external links, WordPress is very powerful in this area. Various plugins also exist just for the management of internal links.

1. Blog SEO Moz

SEO Moz has become a standard among web marketers. Proud of its 80,000 + RSS subscribers, the site accepts only contributors who have real expertise in this area. This blog has the support of the company that offers SEO Moz professional software for SEO.

2. Marketing Pilgrim

The “Marketing Pilgrim” offers interesting articles not only SEO but also on the Web Marketing in general.

3. Search Engine Journal

As the name suggests, this site is a reliable resource for the optimization of search engines. Search Engine Journal covers both the fundamentals of SEO news affecting the industry.

4. Search Engine Round Table

This blog is serious by the subjects he treats. It also offers a weekly video podcast that covers the substance of the news of SEO. The approach here is intended as a bit more expert and would therefore be inappropriate for novices.

5. Daily SEO Tip

This site offers daily SEO tips which are easily accessible and easily understandable as well.

6. Distilled

This blog has existed for over four years and offers very advanced articles for SEO professionals. The topics are very specific and are treated in depth.

7. Google Webmaster Central Blog

It is always good and wise to follow the official sources. When Google speaks, he must listen. Although the information is reliable, it must still bear in mind that Google has no interest in revealing all its secrets.

8. Graywolf’s SEO Blog

This blog will be very useful for webmasters. Themes common to very common and are treated in a tone genuine and down to earth.

9. Success works

This blog focuses on the “SEO Copywriting”, an activity that involves writing content while optimizing for it to be referenced on the best search engines. The author reveals his tips and techniques.

10. Matt Cutts: Gadgets, Google, and SEO

Finally, to finish this list, it was necessary to refer to Matt Cutts. This is the icon of SEO at Google. His blog does not only SEO but when it does, do not miss it.