In the very competitive universe of business, staying in caution mode with your competitors is crucial. As Andrew Grove said, “Only the Paranoid Survive.” So to survive, you have to stay paranoid. But what if we say there’s a way of enlisting the help of an AI-powered detective to do the dirty work for you? I mean, you would still need to be paranoid about your competitors, but not so paranoid. Let’s take a look at how to use the so-powerful ChatGPT in your business’s favor.
The AI’s Work Case
Let’s just say, that AI, more precisely, detective ChatGPT, or call him whatever you want, is a very brilliant detective from the small city where you live, notorious for finding out every little detail on the cases he’s working on. Well, now, this detective just got in the room, and he has a very shiny (with leather) work case. He opens this work case on the table and starts to gather data about the scenario and your competitors. And what are some of the data that he is gathering?
Well, very common stuff; from articles posted by your competitors to social media posts, and everything else. Now, this detective, Mr. GPT, can analyze your competitor’s content strategy, how your competitors are using keywords, and even their audience engagement.
The Social Media Spy
Well, now he hired some spy birds (like in ancient times) to keep an eye out for your competitor’s social media pages. The birds are searching and gathering every piece of info they can from their Instagram pages, TikTok pages, and everywhere else.
From the data that he gathered, you can get very useful insights like posting frequency, most-used hashtags, and even some viral stuff your competitor has been working on (So you can work on that as well).
Analysing Content
Well, so let’s just say, everything Mr. GPT has done so far is just common practices that every detective knows how to do, and you are probably wondering: “But everyone told me that Mr. GPT was unique, he was always one step ahead, and I’ve been seeing nothing but pure mediocracy so far, I’ve could done it myself” Well, this is the time the notorious detective show his real value. It is time to get dirty, I mean, in a good way.
So the AI detective will start to dig deeper, you ask him to analyze your competitor’s blog posts and he gives you a list of the topics they’ve been working and focusing on, as well as keywords they’re targeting, and a summary of their content. Are they trying to sound more professional? Or maybe they are trying to create more satirical content? Mr. GPT will tell you everything because he gathered so much data!
SEO Analysis
Well, at this point, Mr. GPT is digging further and further, and don’t even for a second think that he forgot about SEO because he didn’t! The detective will help you out by discovering what are your competitor’s SEO tricks, strategies, and dirty little secrets. The notorious and mysterious man will look at these businesses’ backlinks, check their domain authority, and even some on-page SEO tactics. Then, he will give back to you a detailed summary of what these guys are up to in terms of SEO strategy.
The Competitive Intelligence Heist
Now, all the pieces of the puzzle are on the table. You are probably just wondering how you going to pay Mr. GPT because he did such fine work that you might be thinking no amount of money will be enough for that man, but let’s just leave this for a while.
Mr. GPT will bring a compilation of all the information he gathered for you, in a report model. Everything about your competitor’s online activity, so you can get the big picture of their digital marketing strategies, and of course, compare it to yours. This report will give you some great insights of their strengths, weaknesses, opportunities, and threats, just like a SWOT analysis, but on steroids.
Time to Act
With that being said, is time to act! Use all that data so you can make some very strategic decisions and always be one step ahead of your competition with the help of Mr. GPT. But don’t forget to stay paranoid, and use these tools for a better competitive environment! Oh, one last thing, about paying Mr. GPT, well, he just said the job was for free, so, thank him later!