In the coliseum of the digital market, we can portray SEO as the badass knight with a sharp sword that can fight 10 other warriors at the same time. Now multiply that by 10 and you can have a sense of the importance of SEO in the digital universe.
With the expansion of the digital field, we have new types of SEO warriors. The classic one, the one that we’ve just mentioned, and the AI SEO, which is a warrior just like the classic one, but with some different weapons.
Let’s put it this way, the classic SEO can be classified as the old knight, or the vanguard of SEO, and its importance is known on all corners of the digital universe. Just like we’ve mentioned in our Optimizing Your Website Content for SEO with OpenAI article, SEO is not a task that you do once and it’s over, it is an endless task that you have to keep doing to stay competitive on the digital coliseum.
Classic SEO, or the old knight, revolves around a few core principles:
Keywords are crucial and you should know that by now. Classic SEO helps you identify the right keywords to target the right audience. In a well-built SEO strategy, digital marketers often use tools like Google Keyword Planner to find high-volume, low-competition keywords.
Talking about meta tags and content, on-page optimization is also part of the classic SEO. Make sure your website is understandable and above everything, friendly to search engines. Let’s just say that the search engine is the emperor watching the Coliseum fight. You don’t want to be in trouble with the emperor.
Backlinks are also very important, having backlinks from high-quality websites pointing to your site is crucial and gets you one step ahead of the competition. Oh! I also forgot to mention that the emperor loves high-quality backlinks.
For the SEO old knight, having high-quality content means sharpening his sword. A true warrior doesn’t enter the coliseum with an unsharpened sword. It keeps your website fresh and seen as reliable by the emperor, also known as search engines.
Last but not least, having a website that loads fast, is optimized for mobile versions, and has a URL structure very clean, it’s all part of the technical SEO realm.
Now, here comes the new warrior, the SEO powered by AI. Just like we’ve said is like the classic SEO, but with different weapons. Let’s just say, AI SEO is a very fast, smart, and skillful archer, and this archer’s most valuable points are:
Smart and advanced analysis of keywords. AI tools can scan and analyze huge amounts of data, identifying crucial keywords, and understanding better the user’s intent, leading to targeting in a more precise way.
AI can also work to generate high-quality content. Tools like GPT-4 can create high-quality articles, meta descriptions, and more.
This very skillful archer is so fast that he always anticipates the other player’s next move. In other words, can predict trends and possible changes in algorithms based on the data that it is receiving.
AI also works on automated updates. Updating your content on what seems necessary to keep it relevant and aligned with the newest SEO best practices.
Remember that at the end of the day, it all comes down to getting the right content to the right user. So, enhancing the user experience is extremely important and AI can help you out with that by improving the user engagement and optimizing your website’s structure and content layout.
So comparing these two valuable and unique players, we have the following results:
| Aspect | Classic SEO | AI SEO |
|---|---|---|
| Keyword Research | Manual, tool-assisted | Automated, data-driven |
| Content Creation | Human-generated | AI-generated, data-informed |
| Backlink Building | Manual outreach | AI-assisted analysis and strategy |
| Technical SEO | Manual audits and fixes | Automated monitoring and adjustments |
| Trend Prediction | Based on historical data | Predictive analytics |
Concluding that the old knight and the archer don’t replace each other, instead one enhances the other. Combining the strength of the old knight with the intelligence and fast abilities of the archer you can create a bullet-proof SEO strategy that will make your emperor always happy.