The digital universe is expanding just like our real universe. Yes, in case you don’t know, the universe is expanding, but we’ll worry about that in a couple of million years, for instance, let’s focus on the digital universe.
Staying competitive in the digital scenario is tough, and most businesses struggle really hard with this, that’s when SEO enters the room. SEO gives you a chance to stand out.
But gone are the days that you gotta do all by yourself and figure out every single detail and do all those boring tasks to keep ahead of the competition. In the era of AI, leveraging these tools to help your online business grow is a smart way to save your precious time to work on what really matters: your business strategy! With that being said, here are some of the things you can do:
Content Creation and Trending Keywords
ChatGPT can help you out by picking some of the trending keywords from the niche of your business, and simply generating content based on them, pretty simple, right? The GPT-4 is able to analyze search trends and give you a list of keywords that are in high demand. You can either ask ChatGPT to create content for you, or even create it yourself based on those valuable keywords.
Creating Meta Descriptions and Titles
If you are an SEO mastermind, or you are just working on your business’s SEO strategy, you should know by now that meta descriptions and titles are something that you MUST keep an eye out for. ChatGPT can help you out with engrossing them and include those keywords we’ve mentioned in the last paragraph. This will make your content more “charming” to search engines and will definitely put you a step ahead in the SEO game.
Structured Data
Always keep in mind that you need to help search engines understand better your content. ChatGPT can assist in generating schema markup. Put that on your HTML and improve your site’s visibility in search results.
Voice Search
With more and more users using the voice search feature, your website must stay updated on that. That’s why it is very important that all your content is updated and optimized for natural language queries. ChatGPT can help you out by making your content more likely to appear in voice search results.
Making Your Content More Simple
ChatGPT can improve the readability of your content, suggesting a more basic and simpler language. Don’t forget that ChatGPT is like the smart student in the class, so use that smart friend of yours and let him find a way to connect the dots and make your sentences more readable.
Working on FAQs and Answering User Queries
Just like we said, you need to help search engines understand your content, by that we mean: feed the search engines with useful information. Use ChatGPT to create FAQs and provide detailed answers. It will not only help your website’s users to understand more about your business, but it can also make your content appear in featured snippets.
Making Content Updates More Easy
Keep in mind that SEO is not something you do once and it’s over. It’s an endless task that you have to keep working on. ChatGPT can help you automate some of those tasks, for example, updating your content to keep it relevant according to the latest trends and new updates on algorithms.
Competitor Content
Just like we’ve talked about in our article about spying on your competitor’s strategy using AI, ChatGPT can help you a lot with identifying opportunities that your competitors are taking but you are not. Let AI understand and create content that your competitors haven’t thought about yet.
Well, we just gave you some ideas on how to leverage the powerful AI tools out there in your business’s favor. Remember that you must not let AI do all the work for you, but instead, use it in a smart way so you can 1) save yourself some time by letting AI do the boring part, 2) outperform and outlast, and 3) understand the big picture. But ultimately, the strategy must always come from you!